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- +41799026410
- Contact
- Switzerland, United Kingdom
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About us
We are a boutique digital analytics and marketing consultancy based in Switzerland/UK and providing marketing strategy, analytics solutions and optimization services. Led by Praveen Maan, our team combines expertise in Web Analytics, BI, Performance Marketing, UX Optimisation and Data-science to deliver measurable results.
Our Mission
Our mission is to help organisations grow by aligning strategy, technology, user experience, and insight—turning complexity into clear, measurable actions that drive lasting business impact.
Strategy
before Tools
We are a digital analytics and optimisation consultancy focused on one thing: helping organisations make better decisions using data
- Experience led
- Measurable Growth
- Contineous Improvements
- Data-Driven
- Better decisions
- Ongoing support
Some of the things that makes us different?
1
Strategy Before Tools
We don’t start with platforms or dashboards—we start with business objectives. Technology supports strategy, not the other way around.
2
Insight, Not Just Reporting
We go beyond numbers to explain what’s happening, why it’s happening, and what to do next.
3
UX + Data, Together
Performance improves when analytics and user experience work hand-in-hand. We optimise journeys, not just metrics.
4
Practical, Hands-On Delivery
No theory-heavy decks. No black boxes. We work closely with your teams to implement, test, and improve—step by step.
About the Founder
Praveen, a senior digital strategist and analytics specialist with 19+ years of hands-on experience across digital strategy, web analytics, BI, UX, CRO, and performance marketing. Praveen has worked with leading multinational brands across industries including telecom, finance, healthcare, travel, hospitality, media, SaaS, and public sector—helping organisations use data to improve decision-making, customer experience, and ROI.
Over his career, he has led digital strategy and analytics initiatives for global brands, Designed and implemented complex analytics and BI ecosystems, Delivered GA4, Adobe Analytics, server-side tracking, and consent management solutions and Conducted UX research, usability testing, and A/B experimentation among many other things.
we’re here to all your questions
Our mission is to help organisations move from data overload to data confidence. If you’re looking for a partner who understands both the big picture and the technical detail, you’re in the right place.
What types of businesses do you typically work with?
We work with organisations that value data-driven decision-making—ranging from fast-growing startups to large enterprises. Our clients span industries such as SaaS, eCommerce, finance, healthcare, travel, hospitality, media, and the public sector.
What matters most is not your size, but your ambition to improve performance using reliable data, clear strategy, and measurable outcomes.
How are you different from a typical digital marketing or analytics agency?
Our work sits at the intersection of strategy, analytics, UX, and optimisation. That means we help you define what success looks like, ensure your tracking and data are correct, and then use that data to improve user journeys, conversions, and ROI.
We are tool-agnostic, independent, and hands-on—our recommendations are always tied to real business outcomes, not vanity metrics.
Can you work with our existing analytics tools and tech stack?
Yes. We work with most modern analytics and marketing technology stacks, including GA4, Google Tag Manager, Looker Studio, Power BI, BigQuery, Adobe Analytics, CRM systems, and consent management platforms like OneTrust and Cookiebot.
Our approach is to optimise what you already have first, and only recommend new tools when they clearly add value.
What does a typical engagement look like?
Most engagements start with an audit, assessment, or discovery phase—where we understand your goals, data quality, and current performance. From there, we define a clear roadmap that may include strategy, implementation, optimisation, reporting, or ongoing support. Engagements can be project-based, retainer-based, or advisory—depending on your needs.
We work collaboratively with your internal teams and keep everything transparent, documented, and measurable.
How quickly can we expect to see results?
This depends on the scope of work. Technical improvements like fixing tracking issues or dashboards can deliver immediate clarity, while optimisation and CRO initiatives typically show results over weeks or months.
Our focus is always on building a strong foundation first, so improvements are sustainable—not short-term spikes that disappear.
Do you provide training or support for in-house teams?
Absolutely. We regularly work alongside in-house teams and offer tailored training, workshops, and ongoing support.
Our goal is not to create dependency, but to help your team build confidence in analytics, reporting, and decision-making—so you can continue to grow independently with the right foundations in place.
Let’s your decisions be driven by data — partner with us for ongoing support.
Schedule a free consultation with our team and let’s make things happen!
our clients love us
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