We are a boutique digital analytics and marketing consultancy based in Switzerland/UK and providing marketing strategy, analytics solutions and optimization services. Led by Praveen, our team combines expertise in Web Analytics, BI, Performance Marketing, UX Optimisation and Data-science to deliver measurable results.
Our mission is to help organisations grow by aligning strategy, technology, user experience, and insight—turning complexity into clear, measurable actions that drive lasting business impact.
We are a digital analytics and optimisation consultancy focused on one thing: helping organisations make better decisions using data
We don’t start with platforms or dashboards—we start with business objectives. Technology supports strategy, not the other way around.
We go beyond numbers to explain what’s happening, why it’s happening, and what to do next.
Performance improves when analytics and user experience work hand-in-hand. We optimise journeys, not just metrics.
No theory-heavy decks. No black boxes. We work closely with your teams to implement, test, and improve—step by step.
Praveen, a senior digital strategist and analytics specialist with 19+ years of hands-on experience across digital strategy, web analytics, BI, UX, CRO, and performance marketing. Praveen has worked with leading multinational brands across industries including telecom, finance, healthcare, travel, hospitality, media, SaaS, and public sector—helping organisations use data to improve decision-making, customer experience, and ROI.
Over his career, he has led digital strategy and analytics initiatives for global brands, Designed and implemented complex analytics and BI ecosystems, Delivered GA4, Adobe Analytics, server-side tracking, and consent management solutions and Conducted UX research, usability testing, and A/B experimentation among many other things.
Our mission is to help organisations move from data overload to data confidence. If you’re looking for a partner who understands both the big picture and the technical detail, you’re in the right place.
We work with organisations that value data-driven decision-making—ranging from fast-growing startups to large enterprises. Our clients span industries such as SaaS, eCommerce, finance, healthcare, travel, hospitality, media, and the public sector.
What matters most is not your size, but your ambition to improve performance using reliable data, clear strategy, and measurable outcomes.
Our work sits at the intersection of strategy, analytics, UX, and optimisation. That means we help you define what success looks like, ensure your tracking and data are correct, and then use that data to improve user journeys, conversions, and ROI.
We are tool-agnostic, independent, and hands-on—our recommendations are always tied to real business outcomes, not vanity metrics.
Yes. We work with most modern analytics and marketing technology stacks, including GA4, Google Tag Manager, Looker Studio, Power BI, BigQuery, Adobe Analytics, CRM systems, and consent management platforms like OneTrust and Cookiebot.
Our approach is to optimise what you already have first, and only recommend new tools when they clearly add value.
Most engagements start with an audit, assessment, or discovery phase—where we understand your goals, data quality, and current performance. From there, we define a clear roadmap that may include strategy, implementation, optimisation, reporting, or ongoing support. Engagements can be project-based, retainer-based, or advisory—depending on your needs.
We work collaboratively with your internal teams and keep everything transparent, documented, and measurable.
This depends on the scope of work. Technical improvements like fixing tracking issues or dashboards can deliver immediate clarity, while optimisation and CRO initiatives typically show results over weeks or months.
Our focus is always on building a strong foundation first, so improvements are sustainable—not short-term spikes that disappear.
Absolutely. We regularly work alongside in-house teams and offer tailored training, workshops, and ongoing support.
Our goal is not to create dependency, but to help your team build confidence in analytics, reporting, and decision-making—so you can continue to grow independently with the right foundations in place.
Schedule a free consultation with our team and let’s make things happen!
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We make data work harder—driving smarter decisions, better experiences, and higher ROI.
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