
Analytics
Measuring AI Search Traffic: What Website Owners Should Be Tracking Now
Search behaviour is changing rapidly. Instead of clicking through multiple search results, users are increasingly interacting with AI-powered search experiences

Search behaviour is changing rapidly. Instead of clicking through multiple search results, users are increasingly interacting with AI-powered search experiences

Most businesses have no shortage of metrics. Analytics platforms produce hundreds of data points by default, and adding custom tracking

Most cookie compliance conversations focus on the tools a business intentionally deploys: analytics platforms, advertising pixels, personalisation engines. What receives